Google Search – World Cup
If you’re a sports fan then you know 2026 is a big year. The Winter Olympics. The New York Knicks. And now The Beautiful Game has taken over North America. That’s right - the World Cup has captured our hearts and our screens. This all encompassing, ever present, non-stop soccer action demands our attention and drives our curiosity. We want to learn more; the who, what, where, when, and how of this glorious months-long tournament. What countries are playing, who are the players, what’s happening with the on the pitch drama and behind the scenes intrigue? Fortunately for us global soccer armchair gumshoes, there’s Google Search.
Lucky Day and Mirror took to the field alongside the Google Brand Studio team to ideate, create, and deliver a series of edits highlighting some of the best parts of the game. From dribbling to Dembele, España to bicycle kicks - we took a shot at capturing the energy and joy that makes the 2026 World Cup a global spectacle. And, honestly, we found the back of the net!
Click the link 👇. Watch the spots 👀. Get excited 😆. Repeat 🔁. ⚽️!
KICK IT - ✂️ Zach Jones and Corky DeVault
The following were cut by our friends, Ryan Coopersmith, Charles Muzard and Aaron Leichter and supported by the Lucky Day post team.
At this point you're no doubt thinking, "Wow, these spots all feel great - emotional, propulsive, and captivating. The editorial is wonderful!" But in the back of your mind a thought is creeping in, "Not only is the editorial wonderful, but the color, sound, vfx, and mix are too! How'd they do that?" They did that with Mirror Mirror. Hit the link, you'll like what you see!
