New Work + BTS: HOKA Bondi 9-Week Challenge
We cut the whole series, but to keep things nice and tidy, we’ve linked week 3 here for your viewing pleasure.
The HOKA Bondi 9 is the latest version of Hoka’s most popular running shoe and the team at HOKA wanted to use the launch as an opportunity to inspire more people to get out and run.
The idea? A 9-week challenge designed to inspire runners of all levels to step in, lace up, and get out for a run. They’re calling it #Bondi9Challenge.
We cut the whole series, but to keep things nice and tidy, we've got week 3 here for your viewing pleasure.
To help in the process, HOKA has enlisted NAZ Elite head coach Jack Mullaney, a team of professional athletes, and the directing duo Rabbit Wolf Creative.
We’ve had the chance to collaborate with Ryan and Steve from Rabbit Wolf on a few projects in the past and we were excited to take the baton on this one.
Editor Aidan Haley and senior producer Rachel Gardell hit their stride and took this project over the finish line.
With the final video dropping the week of March 16th, all of us runners still have some speed work in our future, and for those of you who haven’t taken the challenge, it’s not too late. Get out there!
