Turns out the big bad wolf had it all wrong.

Screenshot 2023 08 04 at 11 07 23 AM

Turns out the big bad wolf had it all wrong.

Houses made of straw are resilient, functional, and exceptionally kind to the environment. Patagonia tapped editor Aidan Haley help introduce and explain the idea and process of using straw to build modern homes. This method has grabbed founder Yvon Chouinard's attention, and we think he's on to something. The guy has been right about a few things.

So take a few minutes out of your day to see what all the huffing and puffing all about.